In a market obsessed with celebrity make-up artists, how do you create a new brand that can stand out?

I felt The Museum of Modern Art had the right creds. Artistic, edgy, provocative and premium, the museum's collection inspired me to propose it as a make up authority.

Imagine Matisse blue eye shadow, Picasso red lipstick, or Kadinsky pure pigments. Living artists can design the collections and packaging. Its a paradise of color, form and artistry.