Who doesn't dream of doing Olympic work?

Beauty vs sports- the sweet spot is health. So "Strength is the New Beauty" became our idea. Thanks to Pantene health, their hair can pass the toughest tests their sport throws at it- sun, wind, heat, sweat, chlorine- and still come out shining.

This campaign ignited huge engagement in every country. We had +5M views of the Russian Olympic video alone. #gogold program brought thousands of new followers to Pantene in North America. A very happy memory for me. Looking forward to the next three Olympic Games where we will take on this initiative again!