I love these shots! A fusion of nature's beauty and beautiful hair is the perfect shorthand for a new line of performance naturals called Nature Fusion from Pantene Pro-V.

These images broke through the clutter on line, in store and in book. Celebs like Eva Mendez broke through the clutter in tv. In store and online diagnostics closed the deal.

The message really spoke to our target and the launch was one of the most successful in Pantene history.