Italy's famous beverage San Pellegrino get an iconic makeover in this brightly colored campaign. Designed with Ogilvy & Mather to reinforce the unique and authentic Italian heritage of the brand, the first campaign called "Italian Translations" juxtaposes the different Italian fruits that are translated into beverages. The same executional approach is used for a second message called "Meal Pairings' which shows how the the beverage adds sparkling zest to any meal. And ""From Italy with Love" takes a nostalgic approach inspired by the golden era of travel posters to bring us the authentic taste of Italy.