I believe the best ideas center on where human truths, cultural forces and brand DNA overlap. To me that's always been the most fertile ground. I enjoy working with a team to bring the ideas to life in focused fresh ways. The geek part of me loves making all the communication elements work together over phases, across platforms, and even over time. I have a long attention span and prefer to build a brand vs just knocking out communication one offs. Low swagger and love to collaborate with interesting mix of people.