Tommy Hilfiger zeros in on the Gen-X target, who is most happy in groups of friends. This insight led to an aesthetic of group snapshots versus highly composed portraits of individuals or couples.

Beyond TV and print advertising, I designed a new tester, scent strips, blow ins, programs, and pop materials. Everything imbued with the spirited excitement and energy of all American multicultural youth.

Tommy Girl and Tommy both reached #1 sales for two years in a row, an astounding feat.