In France, Kérastase is sold only by hair stylists in salons, so no audience is more important than the stylist himself. Taking a "hair as art" approach, these black and white shots shot by Mark Arbeit create a super premium image highly appealing to this artistic and discerning target.

A variety of salon materials in 3-D and 2-D help them sell the brand to the end consumer beautifully. 

Stylists raved about these materials. Sales increased +20% on average when materials were used with the clients.